As a credible medium for the dissemination of published news, blogs allow readers to comment on what has been posted for public opinion. Under this social setting, blogs and their readers continue to grow in large numbers and have become a source for mainstream media to follow. With this said, MusiK1 recognizes blogs as a strong public relations tool for music promotions. Better yet, blogs are a perfect medium to service free download offers where readers can discover new music and video content they like and share with their peers. The Wikipedia.org community defines blog here.

Musik1 initially conducts research on targeted blogs for each project. Upon completing a target hit list, MusiK1 project managers begin to contact bloggers and present open content for their readers, primarily focusing on generating music reviews and/or free download offer inclusions. This target hit list is created in a Microsoft Excel document and is provided to clients at the end of the promotional duration.

Sample Free Download Offer on the TV Show Music Blog


Sample Blog Inclusions from TV Show Music

Also, if clients have a blog or their website is blogged, taking advantage of the online buzz associated with blogs is to distribute a press release via Billboard Publicity Wire through MusiK1 Press Release Services. Once thought of as a trend, participation in blogs is now essential to media relations, in which the Billboard Publicity Wire, powered by PR Web, has been leading the industry with their blogging technology.

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