Marketing in an essential backbone to launching a successful campaign and is an aid to study, target and deliver a project to any consumer market. MusiK1 helps to achieve this through planning, development and execution.

MusiK1 develops a marketing plan for a record campaign by primarily focusing on the target market that exists and the marketing mix, while helping to stay on track with the overall campaign timeline. Concentrating in the areas of distribution, publicity, marketing, advertising, promotions and licensing, MusiK1 will determine the best record campaign solutions for your project by implementing MusiK1 and recommended partner, ally and third-party services. The marketing plan will also include key sales points and suggested retail pricing for commercialized titles, as well as Open Music (free download offers) that are also taken into careful consideration.

With any level of campaigning, Research & Development (R&D) plays an important role in the establishment of generating data for marketing and promotional purposes. R&D begins with key word and phrase searches within both Google and Yahoo! search engines, essentially helping to create a targeted "Hit List" that's documented in an Excel sheet, providing website addresses and available contact information.

R&D Sample Report

The majority of the time, R&D is conducted for clients who purchase certain MusiK1 data driven services, in which MusiK1 project managers use the Hit List to promote content to. The most popular target market R&D services that MusiK1 tackles are:

- - Blogs
- - e-Zines
- - Internet Radio Stations
- - Music Video Outlets
- - Podcasts

Feel free to contact us for more information.

MusiK1 sees the importance in retail marketing services which create product awareness for target consumers compelled to buy what they want or may like on impulse. To support new releases, MusiK1 provides the following retail marketing services at both online and brick & mortar music stores.

At this time, MusiK1 provides online music retail marketing to its sub-labels in order to potentially gain features on retail web pages; in return, creating strong visibility for consumers to view, check out the featured music and/or at least remember the product in case they run across it again, all geared to generate sales.




Through the Galgano Music partnership, MusiK1 is able to coordinate retail marketing tactics at F.Y.E. retail store locations that consist of the following services:

- - In-Store Performances
- - CD Samplers
- - Bounce-Back Coupons
- - Regional End Cap Price & Positioning

Feel free to contact us for more information.

At this time, Co-Op Marketing services are available to MusiK1 sub-labels. Co-Op Marketing allows MusiK1 to dig deeply into our resources in hopes to align projects with a company or organization that may be willing to assist in the following opportunities:

- - Co-Branding
- - Event Sponsorship
- - Product Placement
- - Strategic Partnerships

Feel free to contact your MusiK1 project manager for more details.