MusiK1 founding company, Kingdom One, established itself in the industry as a well respected promotions company well before the new millennium, primarily focusing on street team promotions for major record labels. Taking the focus of traditional street team efforts and integrating it into Online Street Team Promotions has positioned MusiK1 to help create a similar buzz with a viral marketing effect. Not so different from what is accomplished on the streets, Online Street Team Promotions piggy-back on an existing buzz by infiltrating online communities with branding and/or a promotional offer, and thus the service only makes sense for projects that have communities already talking about it. Regardless of Street Team Promotions being executed online or offline, the service must make sense for a project and a solid game plan must be in place in order to effectively communicate with consumers who stumble across the promotion that's worth talking about to peers.

MusiK1 and DMG have teamed up to provide effective services for Online Street Team Promotions. Below you will find ways to penetrate Internet Forums and Groups, while being able to drive traffic to your MySpace profile.

Internet Forums, also known as web forums, message boards or discussion boards, are online communities that hold discussions where members post user generated content in threaded conversations.

The MusiK1 online street team prepares Internet forum promotions first by establishing a proper communication treatment for posting, though posts are unique and never scripted to go along with what the community is already talking about. Once the treatment is in place, MusiK1 begins to communicate project branding in 100 targeted Music Genre & Lifestyle Forums. In some cases, if forums allow Web URL links, MusiK1 will redirect users to a specific web destination chosen by the client.

At the end of the promotion, MusiK1 provides a final report to the client consisting of forum names and links, total members for each forum at the time of promotion, what was posted and the date of execution, all in an a Microsoft Excel document.

Feel free to contact us for more information.

Slightly different then Internet Forums, Internet Groups are more of a mailing list induced community, where members of the group can post to a group by sending an email to the group's email address, which then the group's moderator will either have to approve the post or set it to automatically post on its own. Even though there is more added value features for the online street team to help promote music much more effectively on Internet groups then on forums, Internet forums have seemed to outgrow groups in memberships within the past few years, though they both create a sense of balance for communicating with both type of users.

The MusiK1 online street team takes a similar approach for preparing Internet group promotions as they do with web forum promotions, by establishing the right language to communicate with 100 combined targeted Yahoo! and Google groups. However, Internet groups work slightly different and can promote more content then forums allow. For example, besides posting an informative write-up, web links or even a press release, the street team can also upload images and music into most group folders, upon approval from moderators. Song files can consist of the entire track or a song snippet, in which group members can download if they like it.

Internet Group Promotions also help to gain Search Engine Optimization (SEO) presence in Yahoo! and Google search engines, which compliments MusiK1’s Press Release Services with strategic partner Billboard Publicity Wire.

At the end of the promotion, MusiK1 provides a final report to the client consisting of group names, total members for each group at the time of promotion, what was posted and the date of execution, all in an a Microsoft Excel document.

Feel free to contact us for more information.

The first step in harnessing the full power of Internet marketing is developing a web-based identity. This can be done by creating profiles on social networking websites such as MySpace. The benefit of using these online communities is the instant access to an extensive network of potential consumers. It is important to establish social networking profile pages in addition to any existing websites an artist or label may maintain, as it will dramatically increase web traffic by facilitating a viral spread of information.

MusiK1 partner DMG, effectively adds friends to your MySpace profile, utilizing specific keyword searches to solicit users in your target demographic. Focusing on relevant topics, searches yield an extremely high return rate. While other marketing companies rely on spamming the masses in hopes of a response, DMG aims to turn people on to something they will genuinely enjoy, which ultimately translates in to album sales.

Social Network Promotions can also be upgraded to take advantage of Media Portal and E-Card Promotions described below.

Sample Profile Pages

www.myspace.com/justinlanning
www.myspace.com/ellarouge
www.myspace.com/thehumanvalue

Feel free to contact us for more information.

The DMG Media Portal features an exclusive offer, such as a Free Download or a Promo Code to claim a discount when purchasing the product online. Think of this as an interactive advertisement that introduces the viewer to the artist by providing a portal to Related Websites and Promotional Media. DMG then blasts Media Portal page link out to Genre Specific Email Databases. Simultaneously, DMG will be disseminating a custom designed E-card containing a link to the Media Portal throughout the social networking communitis they've helped establish. For example, the E-Card is posted to all the acquired MySpace Friends pages as a comment, posted regularly as bulletins, sent to target users (who are not friends) in messages, as well as being posted in the Chat Rooms and Message Boards of similar artists and genre specific lifestyle websites. E-Cards are also included in one email blast to genre specific opt-in email databases. The appeal of the unique, one-of-a-kind offer stimulates the Viral Spread of the page when excited viewers begin to pass on the link around to their friends.

SAMPLE E-CARD IMAGE OF THE HUMAN VALUE


SAMPLE E-CARD IMAGE OF IN WHAT?!

Feel free to visit the Media Portal designed for Is What?!, by clicking here or on the above E-Card.

Access to the Media Portal page is granted upon joining the Mailing List. This feature captures viewer's emails for future Email Blasts and can also be configured to collect any amount of desired demographic information (i.e. sex, age, zip code, etc.). All databases acquired during the campaign will be compiled and handed to the client as an Excel spreadsheet when completed. All visits and downloads will be documented and included in Progress Reports during the life of the campaign. Media Portal pages will remain active for up to one year with the option of extension.

Feel free to contact us for more information.

SERVICES	SERVICE RATES
Internet Forum Promotions	$450 (per Month)
Internet Group Promotions	$450 (per Month)
Social Network Development	$1,000 (per Month) With a 2 month service minimum.
Media Portal & E-Card Dissemination	$1,000 (per Month) With a 2 month service minimum.